The Hippy Clothing Co. - Tie Dye Jersey Flares

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It’s fun, optimistic, disco … the whole Cher vibe,” says the fashion historian Tony Glenville, who argues that flares are a classic, rather than a passing trend. “We may not party but we can dream. It’s about a great silhouette.” Despite flares’ retro roots, Aurore Bardey, a senior lecturer in psychology at London Metropolitan University, argues that 2020’s iteration are different to their 1970s predecessors. “I would say that the return of flares has nothing to do with 70s or nostalgia but is a response to consumers’ needs of being comfortable and still elegant,” she says. “The 70s flares were defined as an innovative way of wearing the usual denim associated with industrial workers [whereas] 2020 flares [are a way] to be comfortable (working from home, not having as many social events as pre-covid) and still be trendy.” Delivery is on a selected date, you can choose a delivery day of your choice, up to 10 days in advance (Excluding next day delivery. Postcode restrictions apply)

After months of so-called “Zoom dressing”, and a focus solely on clothing designed for the waist up, it seems legs are once again getting a look in – although shoes are still very much optional. Trousers are the gateway flare, between jeans and leggings; wear them like you used to wear 90s bootcut jeans – eg with “a nice top”. Keep your waistband high and your footwear chunky. Split hems and velvet flares are good options here, too.