Company of One: Why Staying Small Is the Next Big Thing for Business

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The ‘Company of One’, written by Paul Jarvis, is a book that questions the whole topic of “growth” and why it’s not the “be-all and end-all” for every single business. Your initial product or service will probably be a pretty modest affair: just a few clients, projects or sales from a small-scale product run. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same.

This book gives a self-employed person like myself perspective and guidelines to keep me in control of my business without letting it take control of my personal life. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today. focus on stability, simplicity, independence, and long-term resilience and rely on starting small and becoming as profitable as possible, without the need for outside investment. The 2019 Rose Review noted that women were 55% more likely than men to cite fear of going it alone as a primary reason for not starting a business. I used to answer a lot of questions about productivity on Quora and it brought me a lot of new readers (hit me up if you are one of them!Understanding growth and being able to influence it is the same as being able to control and know how to drive a formula 1 race car. Jessica Bruno , a founder, social media and branding expert noted that one of her challenges during this time has been hyperfocus. Size doesn’t equal success: The author questions the prevailing notion that bigger is always better.

Embrace independence: Being self-reliant allows individuals to make decisions based on what’s best for them instead of succumbing to external pressures. I mean, it’s got to be a formidable challenge to someone coming from traditional employment to being the one who is responsible for everything.I've always felt like an outsider and wasn't really understood in my career either working in an agency, in-house, freelance or consultant. A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. The third (and by no means last), is cementing the feeling of the community especially in the virtual world.