100 Things Every Designer Needs to Know About People (Voices That Matter)

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Even when sharpening tools or preparing a meal, our ancestors could keep half an eye out for approaching threats like a hungry saber-toothed tiger. These individual principles are broken down into 10 chapters, from ‘How people see’ to ‘How people decide’. The book is not without a register of early internet charm which serves as testament to how quickly time seems to pass on the internet even as Weinschenk’s insights remain as relevant and interesting as ever. This article introduces a sample chapter from the authors’ new book, 100 Things Every Designer Needs to Know About People . One of the professional development training items on the books for FY17-18 at work was a book I’ve had on my to-read list for several years: 100 Things Every Designer Needs to Know about People by Susan Weinschenk, PhD.

According to her, the possible exception to this rule is that when someone has mastered a physical task then it is possible they can conduct a mental task at the same time.This is especially important when designing online, and one way to do this is to send messages that update people with information on their performance. While reading it, you will realize many of them are used in the main apps you use every day (and are not in some of the bad apps you use every day). Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is very low. For the most part, this I appreciated this short, clipped style because it was sufficient to give the salient details of a topic and it ensured that every paragraph was a self-contained unit of information.

While geared toward its relationship to communication and design, especially web design, this book still has substantial insights everyone can benefit from.Maybe you’re fixing your bike or finishing a marathon, whatever the case may be, you enter a flow state when you’re journeying toward a certain goal, uninterrupted by thoughts of other goals. Our peripheral vision is what picks up everything around whatever we’re focusing on – all the objects, movements and colors that we’re not looking at directly but can still see. Later, we’ll explore how this method of recognizing patterns is directly linked to the way you think and process information.